BMW pavillion at the Ryder Cup at Gleneagles in Perthshire, Scotland
Promultis Video Wall at BMW event
As an official partner of the European Ryder Cup, BMW made an impression with a presence focused heavily on social engagement and interaction.
Visitors were invited to have their picture taken with the colour of their chosen team, which they could then tweet with the #DriveYourTeam. The photos were also updated in real-time on a 4×3 video wall next to the photo booth, where they formed a huge mosaic.
The bespoke functionality allowed photos from the booth to be displayed onto the video wall and generate the mosaic, with a Twitter feed running along the top of the wall.