CUSTOMER REQUIREMENTS

At the Specsavers Innovation Event 2025, Specsavers wanted to launch Lumiere 7 in a way that stood out and encouraged participation. They needed an interactive solution that was simple, fun, and engaging, so interactive totems were introduced to get people involved and learning about the new product. The experience had to be visually impactful to draw attention and flexible enough to deliver both branded messaging and interactive games. This ensured Lumiere 7 was introduced in a memorable and engaging way.

PROMULTIS SOLUTION

To support Specsavers’ launch of Lumiere 7 at the Innovation Event 2025, Promultis supplied, installed, and later de-rigged eight Promultis Totem Focus 3, each fully wrapped in Specsavers’ Lumiere 7 branding. The totems were strategically positioned around the event to capture attention and invite attendees to take part in interactive activities linked to the new product.

The branded totems created a strong visual presence and provided an engaging platform to showcase Lumiere 7. Designed for busy event environments, they ran reliably throughout, encouraging visitors to interact and learn about the product. Promultis handled installation and de-rigging to ensure everything was delivered smoothly.

Used in this Project

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