Audience recognition software

Audience Demographic Measurement

Call us today on:

+44 (0) 2392 512 794

Promultis touch products have the facility to capture the demographic of the audience in front of the screen and record traffic data.

This powerful features include:

  • Face detection and tracking to count the number of viewers

  • Measuring attention and dwell time

  • Ability to estimate gender and age

  • Ascertain the mood of the viewer

  • Face features such as beards and glasses

  • Estimate the number of people who cross a virtual gate, when the webcam is set on the ceiling

This process is totally anonymous and no images or personal data is recorded or stored.

The value of real-time demographic data is the ability to create adaptable interactive experiences whose content reacts to audience metrics.

This means that if a watcher of a certain gender and age views the screen they can be shown the appropriate interactive content for that particular viewer.

In addition, the combination of demographic data with usage analytics – such as recording the path through the interaction experience – enables much deeper insight into user preferences.

Overviews of the data collected are created automatically to allow for detailed scene analysis via on online dashboard.

metric report diagram

Request for Your software solution