Promultis touch products have the facility to capture the demographic of the audience in front of the screen and record traffic data.

This powerful features include:

This process is totally anonymous and no images or personal data is recorded or stored.

The value of real-time demographic data is the ability to create adaptable interactive experiences whose content reacts to audience metrics.

This means that if a watcher of a certain gender and age views the screen they can be shown the appropriate interactive content for that particular viewer.

In addition, the combination of demographic data with usage analytics – such as recording the path through the interaction experience – enables much deeper insight into user preferences.